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Lead Marketing Data Analyst in Denver, CO at National Multiple Sclerosis Society

Date Posted: 5/30/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Denver, CO
  • Job Type:
    Marketing
  • Experience:
    Not Specified
  • Date Posted:
    5/30/2018

Job Description

The National Multiple Sclerosis Society mobilizes people and resources to drive research for a cure and to address the challenges of everyone affected by MS. To fulfill this mission, the Society funds cutting-edge research, drives change through advocacy, facilitates professional education, collaborates with MS organizations around the world, and provides programs and services designed to help people with MS and their families move their lives forward. We partner with volunteers to accomplish our work. Staff members engage volunteers through effective and timely communications, facilitating meaningful opportunities, and continually seeking and providing feedback for reciprocal growth and learning.

We have an exciting opportunity to join our Marketing team as a Lead Marketing Data Analyst.

Position Summary:

  • Develop and lead the data and analytics function primarily focused on the performance & effectiveness of integrated constituent communication channels to drive revenue growth and constituent engagement
  • Identify opportunities to improve performance against internal and external benchmarks that fully consider marketing, revenue and other metrics and reporting holistically
  • Lead analysis and strategy recommendations to improve business, marketing and customer intelligence, data management, and analytics across the organization
  • Identify trends in the data and build narratives that leadership can use to modify or generate new business proposals, product features, or marketing campaigns
  • Assess current marketing analytics maturity (in light of, and integrated across revenue data and reporting) to establish a roadmap for the future, and build/develop new capabilities over time.
Essential Function/Responsibility:

Reporting Practices

  • Outline measurement plans and key metrics for comprehensive, multi-channel campaigns tied to key organizational strategies and outcomes
  • Lead the development of reporting standards, dashboards, and review practices, in collaboration with reporting/data analysis expertise in other Society roles
  • Identify the need for and help to select external tools, applications, models, and/or service providers for improved analytics and optimization to drive results

Insights and Analysis

  • Work with marketing and other functional leads to evaluate and analyze campaign effectiveness and deepen understanding of how our digital marketing, traditional marketing, and person-to-person outreach interact to drive overall outcomes
  • Provide insights and analysis to power data-driven decision-making to inform budgeting, forecasting, and marketing mix.
  • Work with marketing and functional leads to define and execute tests to optimize performance
  • Collaborate with digital experience team on behavioral insights and conversion analysis to move toward a predictive and prescriptive approach
  • Use quantitative and qualitative methods to identity the "tipping-point" behaviors that best predict engaged, activated, and loyal membership. Enhance ability to measure and/or understand those behaviors as needed.
  • Provide audience segmentation insights

Data Management and Integrity

  • Work with Society teams (CRM, IT, marketing, development, strategic finance) to manage data collection and analysis processes.
  • Recommend and document practices in maintaining analytic data integrity
  • Ensure optimal tracking across systems and touchpoints, including source codes, segments, data attributes

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